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The Growth Mindset

Updated: Sep 28, 2023

By Julianna Taylor,

Edited by Winni Weng, Dylan Scarnato, and De'John King

Creativity and innovation have always driven societal change and development. Whether it’s ideas, values, methods, or innovative products, they all change how we view the world. The concept of a "Growth Mindset," introduced by psychologist Carol Dweck, has started gaining traction with the upcoming generation. A growth mindset is an alternative way of thinking that separates people.


A growth mindset believes that our fundamental abilities, such as intelligence, are not fixed traits but skills that can be nurtured and honed through dedication and hard work. Many individuals have exhibited this mindset throughout history in their rise to success. One prominent such individual is George Washington Carver.


While many are familiar with Carver, few know the extent and significance of his accomplishments. Born in 1864, during the infamous string of economic crises in 1837, 1857, and 1873, Carver lived through immense hardship for farmers. The agricultural department suffered with little government aid and notice.


An agricultural scientist and inventor, Carver left a lasting legacy through his groundbreaking ideas and transformative actions. However, one of his most well-known feats is his revelation on peanuts. At a time when farmers struggled to generate income during the off-season and repay harvest loans, Carver’s discovery of over 300 profitable uses for peanuts gave farmers a fresh breath of hope.

Key Impacts of Carver’s Innovation:

1. The shells of peanuts were used for profit (in modern times, we use foam peanuts).

2. Peanuts could be cultivated off-season, allowing farmers to generate income and repay loans from the on-season.

3. Peanuts enrich the soil with nutrients during the off-season for on-season, enhancing crop yields.

4. Carver marketed that peanuts are nutritious snacks to eat.

Carver's ability to envision possibilities beyond the societal norm emphasizes the power of a growth mindset. While many during the 1800s regarded peanuts merely as animal feed, Carver saw their potential as a resource, providing substantial benefits for people in need by envisioning the bigger picture and with this, creativity, and innovation flourished. The ability to embrace a growth mindset empowers individuals to change their lives and impact the world.


A growth mindset fosters innovation and is crucial in enhancing communication. Communication is fundamental to human interaction, enabling us to empathize, share ideas, and foster connections. Communication and innovation often work hand in hand. While creation generates new ideas and brings about change, effective communication drives its success. Moreover, communication goes beyond just promoting products or ideas; it is the bridge that unites people in friendships, families, and communities.


Embracing a growth mindset, individuals become more open to receiving constructive criticism, leading to personal growth and new wisdom. This, in turn, creates more substantial connections with others. When you adopt this belief and new frame of mind, it changes not only how you perceive others but also how others perceive you. Your willingness to learn and grow makes you more approachable, making your interactions and relationships all the more enriching.


To illustrate this point, let us take a look at Liquid Death. Liquid Death is a beverage brand that changed how we perceive bottled water by packaging it in cans and adding a unique design. The creativity behind this idea lies in its way of changing a commonplace item into something extraordinary. Through marketing and communication, Liquid Death managed to captivate the attention of younger and middle-aged audiences. Their message of "Death to Plastic" resonated deeply, encouraging people to opt for a more environmentally friendly choice like canned water.


A growth mindset can significantly transform how we perceive ourselves, achieve our goals, and impact the world. It will take time and persistence to see progress in the early stages of adopting a new routine and growth mindset. Taking moments to reflect and consider how to apply this mindset can lead to accomplishments and positive changes in your life. It's important to acknowledge that a growth mindset can be unique to each individual, and the extent you embrace it makes all the difference. It’s time for you to be a tenacious individual and pave a new path for your success.


“Attitude for Altitude is for those who are determined to ascend to new heights in their lives.”



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